Copywriting for your web pages
5 Powerful Copywriting Tips & Why You Should Use Them
One great thing about copywriting is it’s a never-ending discovery. There’s literally no end to your copywriting education. That sentiment has been echoed by all the great copywriters through the years. And quite often an experienced writer will re-discover things learned before.
Exposure, practicing, writing and learning are the only ways you’ll make the science of copywriting second nature.
And when that happens…it becomes distilled within your personality and writing style to be expressed as copywriting art. For copywriting truly is a science and an art form.
Today you’re getting 5 must-do tips that’ll help transform your copy into power copy. Absorb them and use them. They work!
If you do your own web copy, then go back and check it against what you’re about to learn. If you’ve been writing for a while, a refresher never hurt anyone. And maybe you’ll think of something new about your self and your writing.
Power Tip 1: There are a number of valuable tests to do on your own copy during the review and edit process. Here’s just one…as you read your copy ask your self, “So what?”
Have you ever read a sales letter, email, or any written advertising and thought those two words about what you read? I’m betting you have.
Well, guess what, so does everyone else. That’s why it’s so important to do this. If you cannot give a compelling and great answer to that question about your copy, then you know what to do. Edit it, revise it, or get rid of it.
Doing that one exercise for your entire piece will only make it stronger, more compelling, and more persuasive.
Power Tip 2: Maybe you don’t know that all buying decisions are based on one or more emotions at the “root” level. It’s true. Everyone ultimately buys for emotional reasons and then makes every attempt to justify it with logic. It’s simple… Read more »

Posted June 30, 2008
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