If you go to one of the online tools that show the inbound links to your blog or website, you might see that the first page on the search engine results pages (SERPS) has a summary. This may say there are 200 links, but when you go to the later pages the number of results comes down to fifty or sixty. You will also get the message “In order to show you the most relevant results, we have omitted some entries very similar to the 35 already displayed.If you like, you can repeat the search with the omitted results included.”

This shows that most of your web pages are in the supplemental index. Find out how to avoid Google Hell.

I have been a little slow in getting to grips with using the Wordpress post slug box to best effect, maybe the word ’slug’ just put me off! But I have done my homework and this is what I am doing now. You have probably noticed that words appear in the post slug box by default and if you leave them, your post slug will consist of the words that appear in the title of your blog. If your post title is long, this can disadvantage you because the search engines often penalise blog entries with over-long URLs (because they are often used in that way by spammers). Read more »

Here is an impressive article on the benefits of good coding for your search engine optimisation:
For a successful Search Engine Optimization strategy, take into consideration that search engines look at content and also at the structure of the markup. They emphasize the importance of text content, page titles, keywords rich text, meta descriptions and information architecture. A website where quality of content and code prevails will rank higher in the major search engines. Read more »

If you are looking for reliable reviews of Business Opportunities to make money from home, check out this comprehensive information source. Get help with Search Engine Optimization for home entrepreneurs. Wealth Creation ideas to Make Money on Blogs or Websites. Get Warnings on Dishonest Programs and avoid Internet scams.

Make New Friends
Getting listed on the major search engines and directories is just the beginning of your SEO work. You also need continual inbound links to your site. The debate is between quality and quantity of links. If your site is in a niche where related websites are happy to exchange links, go ahead. If the process is slow, then you can check out the various linking directories available. Linkreferral is a good site for quality visitors and links, and it is free . Link popularity is a huge topic, there are just two things to watch out for - never exchange links with a site whose page ranking is ‘grey’ (this shows in your toolbar), and do not exchange with adult sites unless you are in that market.

Search Engines are dumb but clever
Do not try to play tricks on the search engines, they will find out. If you are following just some of the SEO techniques listed here the search engines will recognize your pages and they will show up. Playing tricks will make you the loser in the end: getting banned from Google or Yahoo will cost you a lot of time and money to rectify.

Search Engine Optimization is rather like doing your maths homework - it is easy to put off but once you start it can be strangely addictive.
Tags:diary,Make money online, Affiliate Marketing, Adsense,ebooks, Business Advice, Business Tips, E-Mail Marketing,Google, careers, internet+marketing,technology,weblog,page rank

See previous Search Engine Optimization tips
Make full use of link and image tags
Every URL and image link will be labelled and this is another chance to include keywords and phrases, both on the page and in the HTML. On the page, it is simply good writing style. Instead of ‘click here’, use a term like ‘.. more funny dog stories’. Within each URL tag the HTML code can include “alt = funny dog stories”. These are two more chances to include your keywords and increase their relevance to the page, all helping your page ranking and Search Engine Recognition prospects. There is nothing ‘black hat’ about this practice, as the alt tag is intended to describe the link if the link is not available. Your description will not only inform your reader but also include your keywords.

7. Invite the spiders to visit
It is disappointing for knowledgeable web designers that the search engines do not enjoy Frames, reams of Javascript, Flash and HTML style descriptions - in fact they will probably choke and go elsewhere. If you must include these elements you will need to pay an SEO specialist to set up an alternative web for the spiders to crawl. Otherwise, just go back to basics: keep Javascript to a minimum, use a separate stylesheet and no frames.
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See Search Engine Optimization Part 2

Optimizing Page Content
When writing page content it is easy to forget the constraints of SEO, and start writing advertising copy that has no connection with your keywords and phrases. Your page must still be written with readers in mind, and contain those vital keywords and phrases - otherwise you have wasted all your keyword research work. If you find this difficult, cut and paste your keyword list at the top of your page draft, then you can check the keyword density. Do not stuff the page with key words, and make sure that the sentence still sounds natural.

Why should people visit your site? Ask yourself constantly why each page is worth visiting. What is interesting on the page - is there free offer or an incentive to return? Can they get to another area of interest from any landing page?

Tags:diary,Make money online, Affiliate Marketing, Adsense,ebooks, Business Advice, Business Tips, E-Mail Marketing,Google, careers, internet+marketing,technology,weblog,page rank

If you are not using Google’s Webmaster Central to improve your site’s ranking, you are missing out on a valuable free resource. Google webmaster tools is your one-stop shop for comprehensive information about how Google crawls and indexes your websites and blogs. You can learn here how to ensure that your site is easily crawled and indexed and access tools that will enable you to diagnose crawling issues, study statistics on how your site is doing in Google’s index, and say how you’d like your site to be crawled and indexed.
Tags:diary,Make money online, Affiliate Marketing, Adsense,ebooks, Business Advice, Business Tips, E-Mail Marketing,Google, careers, internet+marketing,technology,weblog,page rank

A sensible contribution to the debate on paid links in blog posts from the Search Engine Watch blog:
“Google engineer Matt Cutts posted a series of blog posts on Saturday, attacking hidden links, links in Wordpress themes, and paid links. I’m sure his intention is noble: to remove irrelevant links from the serps. But has he gone too far? Judging by the firestorm of protest in the blogosphere, that may be the case…

The call for submissions of paid links is also fraught with problems, most obviously that of competitors sabotaging each other by buying ads for them and reporting them to Google, and secondly of just how Google expects to be able to detect paid links without access to a webmaster’s bank account….

Already, several bloggers have joked that they’ve followed his advice, and to be helpful, have reported everyone above them in the serps. Others say they’ll plan to buy ads for their competitors and report those. I doubt it’s a joke, in many cases. And how is Google going to determine which links are paid or not? Will Google become judge, jury, and executioner, deciding that a link is paid without really knowing for sure, and punishing a site accordingly?”

Considered by many to be the Sultan of Search, Danny Sullivan, knows a thing or two about running a conference series. Danny has been at the helm of Search Engine Strategies since it began nearly eight years ago. The world of search has evolved greatly over that time period, and Sullivan has made it his business to stay on top of all the new technology and trends in order to present industry professionals with top-notch insight and analysis.

Over the past several years, search and the SEO industry have undergone some pretty significant changes. Gaming the system is more difficult, Google bombing is all but dead, and social media has stormed onto the scene as arguably the next big platform in the evolutionary chain of search marketing.

Still, there is so much information floating around the Internet concerning search optimization and marketing that it can be difficult to make sense between the useful tips and the junk. It’s in providing detailed and valuable insight into the industry that Danny Sullivan seems to excel the best, and anyone looking to broaden their knowledge of search should look no further than his expertise.

You can play the video from the New York Search Engine Strategies Conference 2007. Recent years have brought about a revolution for search engine optimization. First of all, it is so much more than just the optimization or marketing process. A major component is the shift from organic to paid searches. Because companies want and need immediate results, some prefer the paid method.

It is vitally important that you optimise your business website before taking the next step, which is to submit your site to the major search engines. There are a few things that you can do freely to make sure your site is optimized for the keywords and phrases you want to target. First let’s talk about keywords: every day millions of web users trawl the search engines for popular and less popular search terms. You may have found any of my sites by searching for the term “residual income ideas“.Read how to start Search Engine Optimisation.

Google, Yahoo and Microsoft team up for Sitemaps protocol: “Andre Voget, Johannes Selbach, Axandra CEO
1. Google, Yahoo and Microsoft team up for Sitemaps protocol

Last week, Google, Yahoo and Microsoft agreed to support the Sitemap 0.9 protocol. How can this new standard help you to improve the ranking of your web site in search engines?

What are sitemaps and what is the Sitemaps protocol? Read more »

Part Two of our guide to Search Engine Optimization - read the previous instalment:
Optimise each individual page
It is not enough to treat all pages on your site in the same way. Each one is visited by a search engine individually so you need to use the theme of each page to help in competing for the top keywords. This can make the difference between competing for ‘dogs’ and a more accessible phrase like ‘dog treatment for kennel cough’. Once the visitor arrives, they will be able to read the rest of your site which is about .

Choose the right key word phrase
An easy mistake is to look at the phrase from your point of view, and focus on a technical wording rather than the words your customers use. You can check what people are typing in for your niche by consulting the keyword research tools, and there are many available. You can see instantly see the most popular keyword phrases and bid amounts here http://www.resultsgenerator.com/overture/
Tags:diary,Make money online, Affiliate Marketing, Adsense,ebooks, Business Advice, Business Tips, E-Mail Marketing,Google, careers, internet+marketing,technology,weblog,page rank

Unless you have a large budget for Pay Per Click advertising, sooner or later you will need to look at optimizing your website so that search engines can find you. Many organic Search Engine Optimisation (SEO) techniques show results only after several months, so it is one of the first things to do when creating a new website or web page. After all, Search Engine Recognition is actually a form of free advertising that can drive traffic to your site every day of the year.
1. Choose the right page title
Thousands of websites are wasting valuable internet real estate because they do not make use of the Page Title. It is common to see nothing but ‘home page’ or, even worse, the site URL, in the blue navigation bar at the top of the screen. This is the prime location for keywords. And it is not the same title as you would use above a shop, so we do not use whimsical titles like ‘Kev’s doggie times’. Instead you will use key words such as ‘dog training information by Kevin the Collie’. This wording is important for the search engine spiders and for your visitor, who will find it easy to bookmark.

Tags:diary,Make money online, Affiliate Marketing, Adsense,ebooks, Business Advice, Business Tips, E-Mail Marketing,Google, careers, internet+marketing,technology,weblog,page rank

Here is an interesting piece on building quality inbound links for increased website traffic:
Many website owners and SEOs (search engine optimizers) believe that trading links is the most effective way to build the hundreds of links necessary for good search-engine ranking. But there’s another way to build links that deserves your attention: content distribution. A time-honored way of getting one-way inbound links to your website is to distribute content, usually articles, for other websites to publish in exchange for a backlink. Most often, the backlink is included in an ‘author’s resource box,’ which is a brief ‘about the author’ paragraph promoting the author’s site. Read more »

Latent Semantic Indexing: What Is It? The introduction of latent semantic indexing by Google meant the end for many ‘junk’ Adsense sites. This article explains why quality unique content is vital for your Adsense success. Duplicate content and template pages are no longer acceptable, and are frequently de-indexed. This excellent guide is a must-read for all Webmasters.

‘Latent semantic indexing was introduced in an attempt to improve the service offered by Google and other search engines to those using their services. Keyword density has been the main part of search engine optimization for many years, easily understood by beginners in website design and article writing. The two major factors influencing search engine placement were the use of keywords and inbound links (back links).

When Google introduced the Adsense contextual advertising program many website publishers could see that there was a lot of money to be made by generating web pages specifically designed to display Adsense ads. Thousands of dollars could be made daily by generating thousands of pages, using template-based page generation software specifically designed for the purpose. Duplicate content was rife and the websites themselves were of little or no use to the visitor who was presented with nothing more than Adsense ads.

One reason, perhaps the main one, for the introduction of latent semantic indexing was to overcome this problem, and to ensure that websites were providing a useful service to those using Google’s search engine, although Google is not the only search engine using the algorithm.
‘ Read About Latent Semantic Indexing

Tagsdiary, careers, internet+marketing, technology, weblog page+rank

Here is an interesting piece about site architecture and design to maximize your website monetizing efforts ..

‘Online Mistakes Are Costing You Big. What do smart affiliate marketers know that you don’t?
There’s a lot more to site design than choosing some attractive colors and a cool font. In fact, one of the most important considerations is often overlooked by first-time site owners. Content architecture. Where does content appear? Why on that page? How much is enough? What is the objective of the content?

If you haven’t thought about these questions (and many more) you may get lucky, but it’s not very likely. If you don’t consider content architecture in the design of your site, your site won’t perform at optimized levels. It’s as simple as that.

IMPACT: The Importance of Content Architecture
The value of a solid content architecture is, quite simply, the impact it has on visitors. Visual impact. Emotional Impact. Motivational impact. It’s all got to be there. Hi-impact elements?
- Attention grabbing headlines.
- Short, blocks of simple text. Short sentences.
- Hi-impact verbs: Discover, Learn, Save, Earn, Uncover & so on.
- Lots of sub-headings that lead the eye from top-to-bottom, left-to-right on each page.
- Useful graphics that support the brand or products (not stale, seen-it-before clip art).
- Clear, hi-resolution product pix (not something you shoot on the kitchen table).
- A logical, easily discernable flow of content & sales copy, interwoven to clearly point out the product or service benefits, i.e. define (or create) visitor’s needs then meet those needs.
- Use bulleted lists to present lots of facts in an accessible format.
- And finally, throw the punctuation & grammar handbook out the window. Avoid punctuation. Periods and a stack of exclamation points provide stopping points for readers and you don’t want them to stop reading.

Why Is This Important To Me?
You’re launching (or redoing) your site for some reason – to sell products, to market services, to spread the organization’s mission statement or, perhaps a combination of reasons. Regardless, the reason(s) you’re considering a web site or revision is your objective for the site.

Can you state your site’s objective succinctly? In a single sentence? You should be able to sum it all up in just a few words. Then, with your site objectives firmly set, you can go about the business of developing and placing content, i.e. designing the site’s content architecture.

Without a crystal clear site objective, you won’t know what text to put where. Take the time to define your expectations and objectives before moving ahead with any matters of site design.

Why Is This Important to Visitors?
Visitors come to your site for one reason – content. If you’re selling running shoes, visitors expect content related to your products. This, of course, starts with clear, detailed product descriptions and pictures of each pair of Nikes. No pictures, no sales. People like to see what they’re buying (a big part of content architecture).

But visitors today want more than clear, clean product descriptions. They want informational content – useful information on running as a sport, as a discipline, as part of a healthy lifestyle. Not sales hype, just good, accurate, useful information.

Enhancing the Visitor’s Experience
That’s what we’re really talking about when the subject of content architecture comes up. How can you make the visitor’s on-site experience better, easier, faster or more fun? For example, from the home page, how many clicks does it take to find a specific product with a detailed product description? If a visitor has to click through one drilldown screen after another, at least some of them are going to give up.

Placement of content, so that it’s easily accessible, is one way to enhance the visitor’s experience on your site. That means lots of tabs, links and breadcrumb trails to keep visitors on point.

Many sites separate promotional content from informational text. They employ an ‘Archives’ link or a ‘Resources’ tab. This helps in more clearly delineating the purpose of the text in the minds of visitors and to SE spiders that visit your site regularly.

Why Is Content Architecture Important to SEs?
Despite the complexity of today’s SE algorithms, SE bots aren’t bright. They can’t make subjective judgments or decisions about content, they can’t define relationships between different bodies of text and they can’t always find new content, especially when it’s buried deep inside the site.

But there’s lots you can do to better equip SE spiders to accurately assess and index your site with a well-designed content architecture.

It all starts with the site’s design and the knowledge and competencies of the designer. For example, spiders read headlines so make sure your home page has clear headings and sub-heads. Use more than one column on your home page to present two or three headlines to site visitors in an easily-readable layout.

Highlight This Week’s Specials
Right there on the home page, above the fold. In big, bold type. That way, visitors can’t miss them. However, make sure your weekly specials text doesn’t appear inside a jpg or some other non-text format. Text in a graphics image is invisible to spiders. Make sure key text is accessible to SE spiders by keeping it in a ‘readable’ format.

Identify and Refine
Using various visitor tracking tools you’ll be able to quickly identify problems in content architecture – anything from a dead end with no way out to an underperforming landing page.

Develop a sound content architecture, but be prepared to make adjustments and refinements based on real-world site metrics. Consider content architecture a work in progress. Try a new placement, monitor visitor reactions and adjust accordingly.

Balancing Bots and Eyeballs
SE bots don’t buy things. People do. So, first and foremost, your commercial site must have human eyeball appeal. It must capture the visitor’s attention and hold his or her interest long enough to make a few exploratory clicks to learn more about your site and products.

But if you ignore the SE bots, you may be only partially indexed, under-indexed or even mis-indexed based on search engine taxonomy, and that can be difficult to overcome. Content architecture must be designed for human needs and emotions and for the limited capabilities of SE spiders. Only then can you fully optimize the attraction of your site to both bots and eyeballs.’

by Frederick Townes of W3 EDGE Web Design
Tags: diary, careers, search+engines, technology, weblog page+rank

I have seen a lot of opinions on the most effective way to form a domain name - there is even a conference on the subject here in London next month. I thought this was a useful article on the subject:

SEO: Should You Use Dashes, Underscores or Neither in Domain Names and URL’s
One of the biggest challenges we face as internet business owners is trying to secure domain names that have the keywords we need to help in the Search Engine Optimization process. Over the last few years the number of domains being registered has grown exponentially and Internet marketers are now reverting to domain names that use a combination of dashes, however you need to be careful using dashes in the domain names because you can in fact make it very difficult for a client to actually remember your website and come back to it if they did not add it to their favorites. In the long run, this can challenge the ability of your business to grow.

From a number of focus groups we have run in Australia and also in conversation with our customers, we have found that a Domain Name which uses dashes is in fact harder for a customer to remember then without.

If you were choosing a Key Word Rich Name the best choice would be to have the domain with no dashes. For example if I was trying to setup a domain for a car detailing service in Los Angeles, the best non-company name specific domain for the location would be -
LosAngelesCarDetailingService.com

The key advantage of this name is that customers will easily remember the name because there are no dashes. This domain also makes it far easier for people to remember if they see the domain using off-line marketing techniques like bumper bar stickers. The domain name is also far easier for you as the business owner to explain to the client to lookup on the web.

For example we could have rewritten this domain with dashes which would have made it harder to remember- Los-Angeles-Car-Detailing-Service.com

The other issue you need to be very cautious of doing is using a combination of dashes and underscores in URL’s. In a recent survey my company did of 200 keywords in the three major search engines, we found that more and more companies are registering domains with dashes and then use the alternative with the file names. Let me show you an example …

Los-Angeles-Car-Detailing-Service.com/Platinum_Car_Cleaning-Service.asp

You can see in the URL above that we have used a combination of dashes and underscores. Doing this is really poor practice because if a person visits your website and wants to get back to the page above, they will get mixed up as to whether they should be using underscores or dashes.

When using underscores or dashes in your URL, make sure that you stay consistent and only use either all dashes or all underscores. It is unwise to use a combination of these elements as shown above.

Look the bottom line is this; from a client user perspective the best domain to register is one without spaces. If that domain is not available then use one with dashes. With URL’s never mix dashes and underscores period.

One of the other issues you need to be cautious about when registering a domain is to not make the domain name to long. In online advertising sites like Google Adwords the domain name display allows only a maximum of 35 characters. If your domain name is longer than 35 characters you will not be able to type it into the Display URL box the domain which will mean if you do not display the right URL then Google will ban your Adwords campaign. In the examples I used above I would not be able to run an Adwords campaign because the number of characters in the domain exceeds the Display URL’s capability and as such limits your advertising options for pay-per-click advertising.

Choosing the right domain is an important step and if you get it wrong it can limit your abilities to market your website and cost you money.

by Chris Le Roy - For other great online and offline marketing ideas visit our website Online Marketing Business Opportunity.

Tags:diary,Domain Names, Affiliate Marketing, Adsense,ebooks, Business Advice, Business Tips, E-Mail Marketing,Google, careers, internet+marketing,technology,weblog, page rank

Unless you have a large budget to spend on Pay Per Click advertising, sooner or later you will need to look at optimizing your website so that search engines can find you. Many organic Search Engine Optimisation (SEO) techniques show results only after several months .. so it is one of the first things to do when creating a new website or web page.